Social Media Advertising
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What is Social Media Management?
Social media management is an encompassing service covering a wide range of social marketing and management activities including, but not limited to, finding, creating, posting content, monitoring social channels and engaging with your audience.
Why is Social Media Management Important?
Today’s digital landscape is a social one, with over 2 billion social media users worldwide. If your brand is not where your audience “hangs out” you can bet that your competitors are.
For example, over 93% of businesses in the US lavage Facebook for social media marketing efforts.
With social media, you have the opportunity to target your audience on levels never before possible. From impressive segmentation to engaging based on interests, social media puts you in front of the right prospective customers at the right time.
Unlike ads or even search engine listings, social media provides a unique platform where a business can show some personality and actually engage with their audience in a meaningful way that builds trust and relationships.
Social media management provides the hands-off opportunity to leverage social channels in order to:
- Grow followers
- Create, publish and distribute engaging and relevant content
- Increase engagement and conversations with your brand
- And more…
Social proof refers to a unique psychological phenomenon in which the actions of one group or individual can influence those of another group. Social media provides an opportunity for businesses to prominently show off “social proof”.
Social Proof May Include:
- Likes or followers
- Comments / conversations
- And more…
Each of which instills trust in those considering your offers, resulting in increased sales and conversion rates across all marketing channels
No matter how good of a product or service you offer, if no one knows about it, your business is effectively dead in the water. Second, only to Google, social media platforms are the second most visited medium potential customers turn to in order to find products, services and to ask others for advice on where to go for what they need.
Social media is about dialogue. It is a 2-way conversation (both literally and figuratively) between your brand and your target audience. These platforms provide a relaxed, low-pressure, non-salesy way to initiate conversations surrounding industry hot topics, problems your audience faces, and the ways in which your company can help.
Modern-day consumers have more options than ever before when it comes to selecting a provider to buy from. Don’t let negative comments, reviews or mentions about your brand around the web hurt your chances of earning new customers.
Our social media management services include brand monitoring and intervention, making sure any negative mentions are managed and addressed before small issues turn into major PR nightmares.
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Social Media Management Services
You Have Enough to Do – like running a business!
Let us handle the heavy lifting and time-intensive social media activities so you can focus on doing what you do best
Running a business is hard enough. At Digital Engage our team of social media experts can manage your entire social presence, taking the bulk of the workload off of your daily “to do” list.
Expertly curated, written and designed content tailored to your brand daily.
- Stunning images and graphics
- Engaging written content
- Relevant industry news and hot topics
- Promotions and special offers
- And more…
Social media content is only half the battle. Formulating a strategic plan to implement that content and guide its creation is just as important. Our team will align your social media management plan with your goals and key performance indicators that matter most to your brand, making sure we’re always moving the needle in the right direction.
Strategy = Check > Content = Check > Posting = Check
At Digital Engage we have you covered from A-to-Z, from strategy to implementation and posting across the channels that matter the most to your audience. All without you having to lift a finger.
Take Control of Social with Management Services that Deliver Real Value and Results
At Digital Engage we know that every dollar invested in marketing efforts needs to yield high impact ROI. Our social media management services are expertly aligned with your marketing efforts and overreaching goals to provide a synergistic and compounding effect on the numbers that matter most.
4 Costly Social Media Mistakes To Avoid
When you make a query in a search engine, it combs through its vast database of web pages to deliver a search engine results page (SERP) with web pages ranked by relevance and popularity. The more relevant a result, the higher it ranks, the more people click on it … and the more traffic goes to that website.
Google and other search engines use mathematical formulas (algorithms) that take hundreds of variables (search signals) into account. The goal is to determine how well your web page answers a query (relevance). Then they rank your web page, in part, by how many websites are linking to you (popularity).
The vast majority of web traffic comes from just 3 search engines: Google, Bing, and Yahoo.
Increased traffic from major search engines can give you more exposure, customers, and revenue unlike anything else. That’s why investing in SEO can deliver an exceptional rate of return compared to other forms of marketing.
What Customer says
Being a small business owner can be tough at times. It can be over whelming when trying to market your business on your own or even speaking to a advertising agency. This was not the case with these guys. They explained everything thoroughly and in terms me and my business partner could understand. We have already noticed a significant increase in sales and it has only been 2 months!
This is an awesome team to work with. They have incredible website design work & we have been working with them for the last couple of years and have the highest confidence in their team for web design & SEO work. I Have recommended them to several people.
We used Digital Engage to help get better rankings for our business. They have been doing an amazing job and we couldn’t be more satisfied with the results we have gotten so far. If you are looking to have SEO done for your business then you really need to give them a call.
They are very knowledgeable and devoted at what they do. They handle all my digital marketing needs reserving me time and energy for other activities. Nice service! Thanks
Digital Engage is a web design and digital marketing agency with proven results.
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