What Is Reputation Management?
Reputation management, also known as ORM (online reputation management) or rep management is the art and science of molding the public’s or your target market’s perception and opinion of you or your business.
Online reputation management is about more than just social and search engine monitoring for mentions of your brand. This service is both holistic and far-reaching, encompassing a multitude of practices and tactics to help our clients depending on their unique situation.
For example, rep management may be used as a defensive measure to prevent an attack or to immediately outrank any future “bad” press should it arise. It can also be employed to manage, reduce or eliminate the visibility of existing bad reviews or press.
Take Back Control of your Reputation Online
- Bury Negative Content in Google
- Defensive Protection from Attacks
- Enhance Visibility of the Positive
- Control the Narrative of your Brand
- No more missed sales due to negative reviews or press
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Why is Reputation Management so Important?
In today’s modern society, virtually every single commercial transaction starts with a Google search.
What appears about your company in that search will have an immediate and lasting impression on both current and prospective customers alike.
Even one singular “bad” story or review about your brand can show up front and center on Google, and humans being humans, we tend to hone in on the “bad” review even among a sea of positive feedback.
But reputation management isn’t just about managing bad news. “No news” is also negative. Customers searching on Google want to learn more about your business and the experiences others have had with your brand. They want to validate that your company has a proven track record of delivering on promises, and a history of satisfied customers.
In the online world this means:
- Encouraging, collecting, promoting and prominently publishing user reviews
- Claiming and being active on social media profiles
- Engaging with your audience on social media, forums and in other communities
- Promoting positive press (press releases, etc.) about your brand.
- And more…
What People Say About You or Your Company Matters
Even for those companies that employ an in-house PR manager, it is virtually impossible for any singular individual or team to identify, track, sort, and analyze the entirety of the internet looking for “mentions” of a brand or website.
Fact is, digital dirt often exists even if you aren’t aware of it. And this “dirt” could be tarnishing your brand’s reputation, costing you big and hurting more than just your bottom line.
67.7% of Online Customers are influenced by Reviews
According to Moz, up to 67.7% of online buyers admitted that customer reviews made a difference as to which brand, site or company they chose to purchase from.
A SINGLE Negative Review can Cost up to 22% of New Customers
Similar research revealed that a single negative review in the search results can result in a loss of up to 22% of potential new customers.
What if 3 or more bad reviews are present?
In this case, the issue is exponentially worse, resulting in up to a 59.2% loss in potential customers.
According to Vendasta research, around 92% of customers will read online reviews before making a buying decision. Some reputation management studies have gone so far as to demonstrate that websites with an average rating of less than 3/5 stars stand to lose up to 90% of potential business. Not only that, positive reviews can and do impact search engine ranking.
Make no mistake, your brand has a narrative online and off. Customers, prospects, competitors and more are all saying things that impact the perception of your brand by others online.
Reputation management allows you to have a VOICE loud and clear in this conversation. It also allows you to control the narrative of your company or website, making sure that those seeking you or your products/services are presented with the story YOU want to tell, not one biased by disgruntled customers or competitors.
Professional reputation management with Digital Engage keeps you apprised of any PR issues in near real time, allowing you or our team to manage any negative press, reviews or commentary BEFORE it gets a chance to take on a life of its own.
Online reputation management with Digital Engage ensures that the first page of Google is filled with the story you want to tell. We work hard to rank and position those digital assets in such a way that IF a negative story or review ever comes out, existing assets dominate the first page and your brand’s story.
Ready to learn more about how rep management can help you earn more business and solidify your position as an authoritative brand in your market?
Call or message us today!
4 Costly Public Relations Mistakes To Avoid
When you make a query in a search engine, it combs through its vast database of web pages to deliver a search engine results page (SERP) with web pages ranked by relevance and popularity. The more relevant a result, the higher it ranks, the more people click on it … and the more traffic goes to that website.
Google and other search engines use mathematical formulas (algorithms) that take hundreds of variables (search signals) into account. The goal is to determine how well your web page answers a query (relevance). Then they rank your web page, in part, by how many websites are linking to you (popularity).
The vast majority of web traffic comes from just 3 search engines: Google, Bing, and Yahoo.
Increased traffic from major search engines can give you more exposure, customers, and revenue unlike anything else. That’s why investing in SEO can deliver an exceptional rate of return compared to other forms of marketing.
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