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What is Pay Per Call Advertising?
Pay Per Call Marketing is a performance-focused service we provide for our clients where we set up campaigns that generate actual inbound phone calls from interested prospects.
While websites are great marketing and sales tool, some transactions or products and services are best suited to have a real live sales rep making the sale. Few things are as effective as making a real human connection with your prospects over the phone, asking questions to better understand their needs and matching them with solutions that exceed expectations.
It’s not just about clicks and web traffic, it’s about engagement and interaction and experience. All of which can be enhanced with a phone call.
Tired of “leads” that don’t perform?
We have the perfect solution – LIVE hot call transfers from prospects ready to hear about what you have to offer.
Digital Engage Pay Per Call Services
- Affordable pricing tiers
- Guaranteed results
- Optimized for dozens of niches
- Expert team of pay per call specialists
- Outstanding support
Have a specific inquiry?
Write in to us!
Why Consider Pay-Per-Call Advertising?
Leads are great. They are the lifeblood of any business seeking to grow and expand. But what’s even better than a “lead”, is a LIVE prospect on the other end of the phone that is ready and excited to talk with you about the products and services you offer.
Pay-per-call ads are high performance, often converting upwards of 25% more than pay per click, meaning you can focus your time on those prospects more inclined to purchase then and there.
PAY-PER-CALL MARKETING FACTS
- Prospective customers that proactively call into a business are up to 10x (TEN TIMES) more likely to make a purchase as compared to those that click on a link (Kelsey Group Study)
- Up to 53% of online shoppers say that lack of human interaction is a primary reason for shopping cart abandonment (Harris Interactive).
Our pay-per-call advertising service will quickly scale inbound marketing and lead generation efforts without negatively impacting brand integrity, optimizing the customer experience.
Most businesses that require some type of human touch or interaction with their prospective customers can greatly benefit from our pay-per-call services, increasing qualified lead flow and resulting in higher conversion rates.
How Does PPC Advertising Work?
Our team works to understand your business’s unique needs, market, audience, positioning and selling propositions as well as the features and benefits of your offers.
We then work to create customized campaigns targeted to your local service area that incorporate trackable phone numbers so we can accurately monitor and track performance.
Pay Per Call Ads May be Utilized on:
- Social media (Facebook, etc)
- Display ads
- And more…
When an individual calls the unique number in the ads, we can track that call to your business.
Various aspects that we may track for performance optimization include:
- Call recording
- Call surveys
- Call length
- Other misc. qualifications
With pay-per-call, you only pay for those calls that come in from the campaigns we set up and track through unique phone numbers. In this way, pay-per-call is truly a performance-based advertising model.
How are Calls Tracked?
Phone calls are generally tracked via one of two primary methods:
- Unique phone number – with each individual client or client campaign assigned a specific phone number that can be traced back to its original source advert.
- Dynamic tracking number – code placed on a landing page or other digital medium and that dynamically creates phone numbers tied to a specific client or campaign.
With either method, calls can be accurately tracked, making sure our clients only pay for valid phone calls generated through our campaigns.
Can Calls be Filtered or Targeted?
Absolutely! In the same way that advertising campaigns are targeted, so are pay per call campaigns. Phone calls can be filtered or optimized for aspects such as:
- Day and time (i.e. during your office hours)
- The geographic location of the caller
- Repeat vs new customer
- And more…
Call us today to learn more about what we can do to set up a perfectly optimized campaign for your needs.
Work with a Sales Team? Need Calls Routed? – No problem!
At Digital Engage we can solve even the most complex of business challenges. We know firsthand the importance of routing the right calls to the right people at the right time.
If you manage a team and need to customize or manage phone calls or lead flow to particular sales reps, round robin or in other ways, we can help.
PPC Performance Drives Sales
Ready to learn more about how pay-per-call advertising can take your business to new heights? Excited at the prospect of having your phone ring off the hook with qualified and interested prospects?
Give us a call or drop us a line today. We’d love to learn more about how we can help you crush the competition and continually earn you more business.
4 Costly Paid Search Mistakes To Avoid
When you make a query in a search engine, it combs through its vast database of web pages to deliver a search engine results page (SERP) with web pages ranked by relevance and popularity. The more relevant a result, the higher it ranks, the more people click on it … and the more traffic goes to that website.
Google and other search engines use mathematical formulas (algorithms) that take hundreds of variables (search signals) into account. The goal is to determine how well your web page answers a query (relevance). Then they rank your web page, in part, by how many websites are linking to you (popularity).
The vast majority of web traffic comes from just 3 search engines: Google, Bing, and Yahoo.
Increased traffic from major search engines can give you more exposure, customers, and revenue unlike anything else. That’s why investing in SEO can deliver an exceptional rate of return compared to other forms of marketing.
What Customer says
Being a small business owner can be tough at times. It can be over whelming when trying to market your business on your own or even speaking to a advertising agency. This was not the case with these guys. They explained everything thoroughly and in terms me and my business partner could understand. We have already noticed a significant increase in sales and it has only been 2 months!
This is an awesome team to work with. They have incredible website design work & we have been working with them for the last couple of years and have the highest confidence in their team for web design & SEO work. I Have recommended them to several people.
We used Digital Engage to help get better rankings for our business. They have been doing an amazing job and we couldn’t be more satisfied with the results we have gotten so far. If you are looking to have SEO done for your business then you really need to give them a call.
They are very knowledgeable and devoted at what they do. They handle all my digital marketing needs reserving me time and energy for other activities. Nice service! Thanks
Digital Engage is a web design and digital marketing agency with proven results.
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