Project Description

Colavecchio & Colavecchio Law is a family-owned and operated law firm in Nashville. Michael Colavecchio started the practice more than 20 years ago after graduating from the Nashville School of Law. His practice areas include criminal and business law as well as immigration. Today, his son, Christopher, and daughter, Christina, who work as a lawyer and office manager, respectively, work for the firm.

What We Did

Reaching new clients required a comprehensive analysis of the website traffic and the digital presence. This analysis allowed us to highlight specific keywords and phrases to help Colavecchio & Colavecchio stand out on relevant search terms. We took these optimized words and had our copywriters seamlessly implement them into the website’s text.

As a result, people searching for immigration, business, and criminal law services were more likely to come across Colavecchio & Colavecchio. That improvement in search engine results applied to Google, Bing, and Yahoo! As a result, more people saw, clicked, and became leads for Colavecchio & Colavecchio.

As a complementary feature, we added paid maps from Google. The maps let us target customers based on their geographic location. This precision in geography made Colavecchio & Colavecchio’s service more relevant to every user who made an impression on the content.

Last but not least, we redesigned the website, which included a responsive interface and SEO friendly design. For instance, we implemented engaging graphics, shorter paragraphs, and lists for better readability as well as a company blog. These reimagined aspects provided users with a friendly online and mobile experience.

The Results

Colavecchio & Colavecchio had struggled with brand awareness in the previous years, despite Michael’s firsthand experience with immigration law. During the implementation of optimized content, the firm saw an increase in leads by more than 300 percent. Additionally, Colavecchio & Colavecchio had their conversion rate improve by 125 percent.