Organic searches are a cornerstone to any company’s online success. Search engine optimization (SEO) can boost the quantity and quality of organic visitors to a website while establishing trust between potential consumers and the brand. Effective SEO will also help a company rank higher in search engine queries, which boosts visibility.
Consider this. Search engines, such as Google, Yahoo, and Bing, report that the number one listed website sees about 42 percent of traffic from a single search. The second result gets 11 percent while the third gets 8 percent.
Obviously, it pays to be on top. Well-executed SEO can make a world of difference to a company’s digital presence and bottom line. If you want to boost your search engine rankings, here are eight essential SEO factors to know.
Write High-Quality Content
The content on each page of a website should be relevant and useful to users. For complete optimization, though, a site needs to have more high-quality content than its competitors. Typically, Google rewards relatively long SEO content, backed with facts and statistics, and is unique.
There are several methods to improve the content on your website, but one of the easiest ways is to write a blog. Companies can demonstrate their experience and credibility to readers with informative and entertaining posts that will have visitors coming back time and again. According to research, companies who blog receive 97 percent more links to their website than non-blogging competitors.
Update Your Content Regularly
Fresh content is king. In today’s digital ecosystem, it is not good enough to create a stunning website and leave it. Search engines reward companies that continuously prove themselves to be relevant to visitors.
Generating new content is an opportunity to share upcoming events, product launches, or changes at your company. It is also a chance to optimize specific keywords you have not used in the past. The key is to set a schedule for what and when to publish new material and to make sure it appeals to readers, not just search engines.
Links come in three types: inbound, hyperlinks, and internal links. Google uses these to discover new pages and figure out how to rank each page. There is a strong correlation between the number of domains linking to a page and the page’s search engine ranking.
Inbound links are tremendously valuable because they drive traffic from other sites to yours. The inbound link signals to Google that the content on your website is relevant to users. Additionally, hyperlinks help connect you with other companies, while internal links distribute incoming search traffic.
Boost Your Page Speed
Speed, or the lack thereof, kills. People expect things immediately these days, and website uploads are no exception. An impressive 47 percent of users will leave a site if it takes longer than three seconds to load.
Slow loading speeds lead to poor user experiences, which can negatively impact page rank. Slowness may be a result of one or many factors, including among others:
Poor website coding
You can get an idea of how fast your website is by using Google’s PageSpeed Tool or get in touch with our team for a website evaluation.
Web Design Matters
Don’t take the physical appearance of a website for granted. Well-designed websites should be easy to use and make pertinent information highly accessible to visitors. The more enjoyable a site is to use, the more likely people will revisit it in the future and recommend it to friends.
Make sure your content is readable, so your audience understands and makes use of the information you have to offer. When possible, condense information into bulleted lists or infographics that are more digestible than paragraphs of text. Website creators can also improve the design through the strategic use of bold type and colors, subheadings, and distinctive typography.
Upgrade Your Visuals
What users see in images can be as important as what they read. That’s why 55 percent of content marketers are focusing on creating more visual-oriented content. Sleek and eye-catching visuals can streamline information to readers while increasing the likelihood that they spend more time on your site.
Visuals can come in the form of images, infographics, or videos. More importantly, they distill essential information to the reader in a compelling manner.
Get the Most Out of Mobile
Roughly half of the Internet traffic comes from a mobile device. To account for this shift in the media landscape, Google has rolled out its first mobile-first index. The indexing will utilize a mobile-friendly test for the website to see how well they perform on smartphones.
The most important part of the user mobile experience has a website that is responsive and easy to navigate. Visitors should be able to all the same content and information on their device displayed intuitively. This mobile design often incorporates larger fonts, compressed images, and autocorrect for forms.